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Nov 9, 2020 · As we covered in our complete X-Metal Guide, the process involved in creating the material and sunglasses required a six-ton generator with 425,000 watts of power. In the end, Romeo 1.0 sunglasses were produced from 1997 to 2004 when they were subsequently replaced by the Oakley Romeo 2.0. We’ll cover both of these pairs in detail below.
Oct 27, 2015 · Oakley’s X Metal Collection When Oakley released its first model in the X Metal Collection in 1997, it was big news. The Oakley Romeo, originally called the “Oscar,” was unveiled at Oakley’s still under construction headquarters in Foothill Ranch, California in December of 1996. Five Olympic medalists, two NBA players, two major league baseball players, surf and snowboard champions ...
May 3, 2023 · Oakley Eye Jacket Redux sunglasses. $165. SSENSE. So over the last few years, Oakley has worked tirelessly to rectify the mistake. In 2019, with ‘90s style living rent-free in the fashion psyche ...
Mar 27, 2022 · To make the Oakley Romeo, it took three weeks and more than 27 machines to produce 425,000 watts at 3,600 Fahrenheit. It also passed through 75 pairs. Oakley described it as "evolutionary use of a new metalurgical process, and a breakthrough of structural physics." It is almost indestructible and was not possible at the time it was created.
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When Oakley unveiled its first model in the X Metal Collection in 1997, it wasn't just a product launch; it was a momentous event in the world of eyewear and fashion. Originally named the “Oscar,” what later became known as the Oakley Romeo was first introduced to the public at Oakley’s under-construction headquarters in Foothill Ranch ...
Apr 7, 2017 · To note, Romeo did not sell fast in the beginning. It took a year or two and the compliments of Juliet before they really moved. I remember Jim nailing the sales guys for being wimps to not be selling more. X Metal was also a big departure both from what was expected from Oakley and also the optical industry.
