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French multinational luxury fashion house
- Christian Dior SE (French: [kʁistjɑ̃ djɔʁ]), commonly known as Dior (stylized DIOR), is a French multinational luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH.
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Christian Dior SE ( French: [kʁistjɑ̃ djɔʁ] ), [1] commonly known as Dior (stylized DIOR ), is a French multinational luxury fashion house [2] controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. Dior holds 42.36% shares and 59.01% of voting rights within LVMH.
- 16 December 1946; 76 years ago
- €53.67 billion (2019)
- 163,309 (2019)
- The 15 Most Popular Luxury Brands Online in 2024
- Dior
- Gucci
- Chanel
- Hermès
- Louis Vuitton
- Rolex
- Prada
- Tiffany & Co.
- Ralph Lauren
The world’s most popular luxury brands champion craftsmanship, community, and cultural relevance. You can use the list below to jump straight to a particular brand. Questions? See our methodology, definitions, and sourcesat the end of this article.
Winning the Digital d’Or🏆 LVMH’s second-largest brand, Christian Dior, or Dior for short, tops our list of the most popular luxury brands online in 2024, comfortably extending its leadership for the second time in a row with 13.1% of the total search interest. With LVMH owner Bernard Arnault’s eldest daughter, Delphine Arnault, as CEO, and Maria G...
The turnaround is hard to pull off for the Master of the Metaverse. Gucci—which accounted for half (50.5 % to be exact) of parent company Kering’s revenues in 2023—is in the middle of a tougher-than-expected turnaround. After dominating the top of our ranking for several years, Gucci lost its place to Dior last year and has yet to regain it. The It...
The Grande Dame of social media is the eternal third wheel. One of the last digital holdouts in luxury fashion, Chanel is famous for refusing to sell its clothes and handbags online. In February 2024, Chanel won a six-year lawsuit against NYC reseller What Goes Around Comes Around—talk about being brand protective. As the famous brand behind the “l...
The French icon defies the luxury slowdown. Immediately below the podium, we find French fashion and leather goods house Hermès, which is still mostly owned by the founder’s descendants. The brand recorded $14.3 billion in revenue in 2023 (up 21% at constant exchange rates from 2022) and an above-expectations surge (up 17%) in 2024 first-quarter sa...
Art and affluence on the A-list. LVMH’s flagship brand continues to anchor its growth in the reinvention of iconic product lines, its dialogue with art and artists(with notable exhibitions like LV Dream and La Malle Courrier), and headline-grabbing destination shows. The French luxury brand attracts more monthly visits to its website (15.6 million)...
The Crown of hard luxury. How predictable: In 2024, Rolexremains the most sought-after luxury watch brand online, outperforming all other brands in the ‘hard luxury’ category. As a private, technically non-profit company, Rolex achieved a significant milestone in 2023, generating an estimated* record sales revenue of 10.1 billion CHF ($11.5 billion...
The upward trajectory continues. Following a strategic shift upmarket and building on outstanding creative momentum led by Miuccia Prada and Raf Simons, Prada continues to demonstrate growing brand desirability. Retail sales grew 12.1% in 2023, while the performance for the first quarter of 2024 is above market (+7% yoy). Prada’s active presence on...
Steadying the (shining) ship. Since its acquisition by LVMH in 2021 (the largest luxury acquisition to date), Tiffany & Co. is renewing its luster. Following Tiffany & Co.’s high-profile reopening of The Landmark, its iconic flagship on NYC’s Fifth Avenue, in the Spring of 2023, the LVMH-owned luxury jewelry brandcontinues to modernize its retail f...
What a comeback! In a remarkable resurgence, Ralph Lauren is once again embodying the American dream, this time with a bit of star power from Taylor Swift. Who could forget that TIME’s 2023 Person of the Year was dressed in Ralph Lauren? The American fashion house is welcomed back on our list as the fastest-rising luxury brand of 2024, rocketing se...
- florine@luxe.digital
- Founder & Editor in Chief
Jan 29, 2024 · Key Takeaways: Dior is a luxury brand synonymous with high-end fashion and exclusive clothing. Christian Dior’s “New Look” collection revolutionized post-war fashion, defining an era of elegance. Dior draws inspiration from art and embraces opulence to create unique and visionary designs.
- Hedy Phillips
- Where and When Christian Dior Began. Despite being created in 1946, the Dior brand claims 1947 as its beginning year because that's when the fashion house's first collection debuted.
- Dior’s New Look. It was at Dior's very first show that he coined the "New Look." The thought behind the collection was to showcase the end of World War II, according to Culture Trip, and it came with structured silhouettes, cinched waists, and shorter, billowy skirts.
- Dior Goes Global. Soon, Dior went global. A store on Fifth Avenue and 57th Street in New York City was opened in 1948, bringing Dior stateside for the first time.
- The Introduction of Yves Saint Laurent. A fresh-faced and eager Yves Saint Laurent started working with Christian Dior in 1955 when he was just 19 years old.
Jun 9, 2023 · Dior took the top spot last month when luxury and online marketing agency Luxe Digital released its sixth annual report, ranking the world’s 15 most popular luxury brands online. The LVMH-owned French fashion house took over the number-one spot from Gucci, outpacing the Italian luxury goods purveyor for the first time in the survey’s history.
- Lara Ewen
Christian Dior, more commonly known as Dior, is a luxury goods company famed for revolutionizing the women’s fashion industry. The brand has been cited as the catalyst for Paris’ revival as the...
Feb 13, 2024 · Today, the brand is a jewel in the crown of luxury magnate Bernard Arnault, the founder of LVMH Moët Hennessy Louis Vuitton, who has owned Dior since 1984. Though LVMH does not break down ...
