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Died. 3 February 1951. (1951-02-03) (aged 82) Münchberg, Bavaria. Known for. Founder of Audi and Horch. August Horch (12 October 1868 – 3 February 1951) was a German engineer and automobile pioneer, the founder of the manufacturing giant that eventually became Audi .
In 1899 August Horch wrote the first chapter in Audi’s history when he established the motor vehicle company known as Horch & Cie.. Ten years later, he founded a second car manufacturing company: Audi Automobilwerke in Zwickau.
August Horch was a German engineer and founder of Audi, one of the world's oldest car brands. He was a pioneer in engine design, light alloy metals and left-hand drive, and received many honors and awards for his achievements.
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- Audi. One of the keys to the success of the still-young Auto Union was the allocation of a specific market segment to each of the individual brands in order to create a coordinated model range.
- DKW. On 29 June 1932, when the four companies – Audi, DKW, Horch and Wanderer – merged to form the Auto Union, Zschopauer Motorenwerke/DKW was chosen to be the parent company for legal reasons.
- Horch. The Horch Werke in Zwickau had never departed from the principle laid down by company founder August Horch, namely only to build good, powerful cars.
- Wanderer. Wanderer Werke AG in Chemnitz had a diverse production programme at a very early stage: bicycles (from 1885), motorcycles (from 1902), office machines (from 1904), machine tools (from 1898) and cars (from 1913).
January 27, 2016. Back to Stories. August Horch was a genius of mechanical engineering and one of the earliest contributors to the development of the automobile. His first job in the industry came courtesy of Karl Benz, who hired him to manage his factory in Mannheim.
Learn how August Horch founded Audi in 1909 and how it merged with other car manufacturers to form Auto Union in 1932. Discover how Volkswagen acquired Auto Union in 1964 and how Audi became a global brand.
Oct 12, 2021 · Learn about the life and legacy of August Horch, the engineer who founded Audi in 1899 after leaving his own company. Discover how he got the name Audi from his son and how he influenced the automotive industry.
