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  1. Mar 12, 2024 · On 5 March during Paris Fashion Week, Vogue Business hosted the China Digital Excellence Summit in partnership with Xiaohongshu, the leading social media and lifestyle platform in China. It was the first time Xiaohongshu had participated in such an event in Europe. The event, which welcomed over a hundred esteemed guests from across Europe and ...

  2. Dec 6, 2022 · Xiaohongshu has over 100 million monthly active users, 70% of whom are born in the. 1990s, and continues to grow rapidly. Psychological research has found that appearance anxiety presents a ...

  3. Start your livestream journey on Xiaohongshu - featuring Dong Jie, Teresa Cheung, Jingchu Zhang and many other talented hosts, who are not only knowledgable about shopping, but also knowledgable about life. Watch them talk about unique fashion pieces and accessories, the best beauty and skincare finds, aesthetically-pleasing home decor, healthy ...

  4. Jan 17, 2023 · Little Red Book (Xiaohongshu) is a lifestyle sharing and purchasing decision-making platform. It allows users to share short videos and photos about fashion, beauty, food, travel, and much more. Founded by Mao Wenchao and Qu Fang in 2013, Little Red Book remains one of the most popular social platforms in China.

  5. Apr 11, 2022 · 11 April 2022 0 comment. Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in ...

  6. Dec 29, 2023 · Xiaohongshu, also known as RED or Little Red Book, is a Chinese social commerce platform that originated as a community for users to share overseas shopping experiences. It has evolved into a comprehensive platform where users create and share content related to lifestyle, fashion, beauty, travel, and more. Xiaohongshu integrates social media ...

  7. Xiaohongshu is popular among e-commerce businesses as the platform natively offers e-commerce features and enable in-app transactions. Xiaohongshu outlines its application process. To get started, Submit your company information and supporting documents. Wait for the Xiaohongshu team to verify your application. Sign a service agreement.

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