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  1. Bait-and-switch. Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but then, when they visit the store, those customers discover that the advertised goods are not available and are pressured by salespeople to ...

  2. Jan 15, 2024 · The meaning of BAIT AND SWITCH is a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one.

  3. Jun 2, 2022 · A “bait and switch” is a scam to mislead buyers, whereby a seller advertises an appealing but ingenuine offer to sell a product or service that the seller does not actually intend to sell.

  4. Apr 11, 2007 · Basically, “bait and switch” deals with a disingenuous advertisement. There needs to be an advertisement for the bait in order for there to be a “bait and switch.” Here are some quick...

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  6. bait and switch. A “bait and switch” takes place when a seller creates an appealing but ingenuine offer to sell a product or service, which the seller does not actually intend to sell. This initial advertised offer is “the bait.”. Then the seller switches customers from buying the advertised product or service that the seller initially ...

  7. What is Bait and Switch? Bait and switch is a fraudulent activity whereby a company advertises goods at an incredibly low price with the aim of substituting for them with inferior or pricier alternatives at the time of purchase. Just like the worm at the end of a fishing rod, companies use lower pricing to lure customers to their offers.

  8. Meaning of bait-and-switch in English. bait-and-switch. noun [ C or U ] uk us. Add to word list. MARKETING. a method of selling in which a product is advertised at a very low price to attract customers, who are then persuaded to buy a different product at a higher price:

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