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verb. uk / liːd/ led. Add to word list. B1. to show someone where to go, usually by taking them to a place: You lead and we’ll follow. She led them down the hall. If a path or road leads somewhere, it goes there: That path leads to the beach. to be winning a game: They were leading by 11 points at half-time. to live in a particular way:
Jan 18, 2024 · A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. Without leads, you can’t sell anything, so they are vital to your sales process. There are two many types of sales leads:
Simply defined, leads in marketing refer to any individual or organization within your marketing reach who has interacted with your brand way or has the potential to become a future customer. A lead can be someone that sees or downloads your content, signs up for a trial, or visits your store. Marketing qualified leads.
