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    What are the best examples of direct marketing?

    How to create a successful direct mail campaign?

    What are some examples of direct mail?

    What are the best email marketing campaigns?

    • ModCloth. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
    • Tory Burch. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes.
    • RunKeeper. Marketing Campaign: Re-Engagement Campaign. RunKeeper makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.
    • Litmus. Marketing Campaign: Promotion. Here's another great example of animation being used to create a more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content.
    • Paul Bobnak
    • Benefits, Not Features. Hello Fresh, a start-up meal kit provider, has used direct mail extensively as part of its marketing plan. In this February 2020 effort, on one panel of a self-mailer, icons and short copy work together to describe 3 big benefits of the service.
    • Big Images. This large image on the front of an August 2020 self-mailer easily illustrates United Healthcare’s Virtual Visits.
    • Product Sample as Involvement Device. Function of Beauty offers customizable hair care products. Scent strips are a few out of many possible options drive that point home on this February 2020 self-mailer.
    • Checklist as Involvement Device. PNC Investments gets prospects to think about their retirement plans — and look to the company for help — with a 5-point checklist postcard that was mailed in March 2020.
    • Duffy’s Sports Grill. As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. As you scroll, you see the name of a menu item with a mouth-watering image to match just to the right of it.
    • Hotel Tonight. This next example from Hotel Tonight is one that also has a good flow. Again, we see another big bold image before anything else and, because of this, our attention is immediately drawn there.
    • 1Password. Your welcome message should feel warm and engaging. In this next example, 1Password checks all of the boxes. 1Password welcomes new users with some personality with “Take your shoes off and stay a while” messaging combined with matching imagery.
    • LearnVest. LearnVest also does this well. Here, a welcome message with a “Let’s Get Started” button are the first things you see once you open the email.
  2. Mar 20, 2019 · Here are 47 creative direct mail examples to inspire your next marketing campaign. Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail. The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) to get the audience’s attention and keep them engaged.

  3. Apr 10, 2020 · For example, when you are sending an email to the subscribers, you can start the email saying Hi Arun or Dear Arun, etc…, It will tempt customers to click on your email to read more about the topic. In the other side, If your mail is starting something like Dear subscriber, Hi user, or Dear valued customer, people just ignore it.

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