Search results
People also ask
What are some examples of social media campaigns?
Is a Google Ad a social media campaign?
What is a social media campaign?
How can a social media campaign help your business?
Learn from the best social media campaigns of 2021 and 2022 across different platforms and goals. Download a free template to plan your own campaign strategy and get tips on how to make it stand out.
In this article, we’ll dig into 10 examples of successful social media campaigns from globally renowned brands, and why they worked. They’ll give you the inspiration you need to create your own social media campaign that’s destined to go viral.
- Getty Museum’s #GettyMuseumChallenge. The Getty Museum launched the #GettyMuseumChallenge in March 2020 on Facebook, Instagram, and Twitter. The goal was for participants to recreate their favorite piece of artwork using three household items.
- Apple’s #ShotOniPhone. Apple has run multiple #ShotOniPhone campaigns over the years. In 2022, the campaign was designed to promote the iPhone 13 Pro and iPhone 13 Pro Max.
- Spotify Wrapped. Spotify Wrapped is another example of a brand campaign used year after year. Every December, Spotify users receive personalized statistics and insights based on their listening data regarding the genres, tracks, and artists they listened to the most.
- Dove’s Project #ShowUs. For the Project #ShowUs campaign, Dove partnered with the Girl gaze community and Getty Images to create a collection of more than 10,000 images that, “offer a more inclusive vision of beauty for all media and advertisers to use.”
Jun 24, 2021 · In 2020, with many consumers staying home meant that brands had to double up on their efforts to connect and interact with them online. As a result, several innovative campaigns were produced using a variety of strategies. Here are some of the best social media examples from 2020.
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Mar 18, 2024 · Organic posts. Paid promotions. Contests and giveaways. Branded hashtags. User-generated content. Creator and influencer partnerships. Accurate reporting. How to plan the best social media campaigns. Before you can get creative with your campaign, you need to do your research.
Dec 9, 2021 · #CadburyFestive by Cadbury. #6abcHolidaysAtHome by the city of Philadelphia. Awareness social media campaign examples. #GenerationRestoration by UNEP. #ViralFactsAfrica. Educational social media campaign examples. #KidsIntheKitchen by Nature Farms. #MoonLanding50 by IAU. Social media campaigns take many forms.
