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  1. Sep 4, 2024 · We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. Let’s dig in. 1. Facebook. Facebook is the largest social media platform in the world.

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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
    • Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
    • WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
    • YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
    • Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
  2. Aug 13, 2024 · Social media platforms are online tools or apps that let you share content (like text, images, and videos) and interact with other users. Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights.

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  4. Sep 11, 2024 · 1. Why Platform Relevance Matters. No two social media platforms are alike. Each offers unique features, appeals to various groups, and supports different content styles. For example, TikTok’s content discovery algorithm significantly aids in going viral, while LinkedIn is indispensable for B2B marketers due to its professional network.

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