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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
- U.S.
- General Motors
- 1927 by Alfred P. Sloan
- Luxury cars
Aug 13, 2017 · The 1937 LaSalle models offered the consumer a very stylish and distinctively narrow grille design which many consumers really admired. The 1937 LaSalle series 50 models in particular did well with consumers. In 1937, the company introduced five different body styles. The average cost for a 1937 LaSalle model was between $1,320 and $1,680.
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Mar 12, 2008 · Slotted as Cadillac’s companion, LaSalle was priced from $2,495, which placed it $600 above the costliest Buick and $500 below the cheapest Cadillac. It was the almost-perfect stepping stone in cost. And for that money, the buyer was getting more than just a new car with a new name, thanks to Harley Earl. Earl came to the LaSalle project via ...
Apr 29, 2019 · Among them is Charles Meyer who, with his late father Dr. William Meyer, bought the featured 1932 LaSalle Town Coupe in 1992. “It’s a wonderful driving car,” Meyer said. “It’s not a particularly fast car. It’s very low-geared because it’s a Town Coupe and that means, of course, that it was designed for city driving.
Mar 5, 2023 · On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy. The brand’s namesake, René-Robert Cavelier, Sieur de La Salle, was a French explorer known ...
LaSalle History (1927 – 1940) Cadillac dominated the U.S. luxury-car market in the Teens and early Twenties. But by the time Lawrence P. Fisher was appointed president and general manager of the upper-crust General Motors division in 1925, there was trouble in the air. Big trouble: Packard had replaced Cadillac as America’s most popular premium automobile. You can readily imagine the ...
The LaSalle Appreciation Society is a Chapter of the Cadillac & LaSalle Club Inc. and is dedicated to the preservation, restoration, education about, and enjoyment of the LaSalle automobile, Cadillac's companion car. Browse through this site to learn more about the LaSalle, see photos of the LaSalle, consider joining the society, and purchase ...
