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  1. en.wikipedia.org › wiki › LaSalle_(automobile)LaSalle (automobile) - Wikipedia

    LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...

  2. www.youtube.com › watchLaSalle Automobile: A Forgotten Luxury Brand with a Rich ...

    Apr 15, 2024 · LaSalle was a luxury automobile brand produced by General Motors from 1927 to 1940, serving as a companion marque to Cadillac. LaSalle was known for its eleg...

    • 3 min
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  4. amazingclassiccars.com › lasalle-automobilesLaSalle (Automobiles) - Amazing Classic Cars

    LaSalle History (1927 – 1940) Cadillac dominated the U.S. luxury-car market in the Teens and early Twenties. But by the time Lawrence P. Fisher was appointed president and general manager of the upper-crust General Motors division in 1925, there was trouble in the air. Big trouble: Packard had replaced Cadillac as America’s most popular premium automobile. You can readily imagine the ...

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  5. www.inthedriveway.com › the-classics › 1927-lasalle-when1927 LaSalle: When Automotive Design began to Matter

    Aug 1, 2014 · “The LaSalle was the first General Motors car designed by Harley Earl, who went on to a 30-year career at GM and eventually gained control of all design and styling. Fast for the day, a stripped-down roadster averaged 95.2 miles per hour over a distance of 952 miles before an oil leak ended the run.” HOW LONG HE’S OWNED IT Since 2010

  6. www.lasalleas.org › indexWelcome to the LaSalle Appreciation Society

    The LaSalle Appreciation Society is a Chapter of the Cadillac & LaSalle Club Inc. and is dedicated to the preservation, restoration, education about, and enjoyment of the LaSalle automobile, Cadillac's companion car. Browse through this site to learn more about the LaSalle, see photos of the LaSalle, consider joining the society, and purchase ...

  7. automotivehistory.org › lasalle-debutMarch 5, 1927 - LaSalle debuts - This Day In Automotive History

    Mar 5, 2023 · On this day in 1927, the first LaSalle was unveiled to the public. With its sleek and modern design, the LaSalle became an instant sensation. It exuded elegance and sophistication, while still coming in at a price more affordable than a top tier Caddy. The brand’s namesake, René-Robert Cavelier, Sieur de La Salle, was a French explorer known ...

  8. wikicars.org › en › LaSalleLaSalle - Wikicars

    LaSalle. The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers— Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle, respectively.

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