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- DictionaryMass com·mu·ni·ca·tion
noun
- 1. the imparting or exchanging of information on a large scale to a wide range of people: "that modern miracle of mass communication—the telephone"
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Mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media—that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television). The purposes of mass communication.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Defining Mass Communication. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
Sep 24, 2020 · Contributors and Attributions. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience”.
Dec 10, 2018 · Mass Communication. Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.
mass communication. Quick Reference. ‘One-to-many’ messages technologically mediated through the mass media, making this a distinctively modern form of communication. As a form of long-distance communication it has particular affordances ( see distance communication).
The meaning of MASS COMMUNICATION is communication directed to or reaching the mass of the people. How to use mass communication in a sentence.
