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Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United...
Jan 31, 2024 · 62% of 18- to 29-year-olds say they use TikTok, much higher than the share among adults ages 65 years and older (10%). Americans ages 30 to 49 and 50 to 64 fall somewhere in between for all three platforms. YouTube and Facebook are the only two platforms that majorities of all age groups use.
- Jeffrey Gottfried
Apr 7, 2021 · Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.
- Sara Atske
- 2023, An Estimated 4.9 Billion People Use Social Media Across The World
- Social Media App Market in 2022 Was Valued at $49.09 Billion
- Facebook Is The Most Visited Social Media Site in America
- Ple in The U.S. Have An Average of 7.1 Social Media Accounts
The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—hi...
This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.The driving force? The increasing global adoption of 5G technology. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will n...
The numbers back this up: Facebook commands 53% of all social media site visits in the United States.It’s a supremacy that remains unchallenged to date. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. This means Facebook remains essential...
Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts.Americans aren’t far behind, with 7.1 accounts—in between the high of 11.5 accounts in India and Japan’s more modest 3.8. These stats illustrate the broad and complex ...
Jan 31, 2024 · YouTube and Facebook are the most-widely used online platforms. About half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal. Which social media platforms are most popular. % of U.S. adults who say they ever use …
Given that Facebook is the number one platform for adults, understanding its audience is crucial for devising the social media strategy for your business. 2024 Facebook demographics data. Active monthly users.
Jan 26, 2022 · Almost 9 percent of female internet users aged 16 to 24 say that TikTok is their favourite social platform, compared with just 1.5 percent of all users aged 55 to 64. There are a few more surprises in this more granular demographic data too.
