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Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
Nielsen Media Research is based in New York City, while ACNielsen headquarters remain in Schaumburg, Illinois. ACNielsen is also sister company to Nielsen//NetRatings, which measures Internet and digital media audiences, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
- US$3.53 billion (2022) (2022)
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What is Nielsen Media Research?
What are Nielsen TV ratings?
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In 1996, D&B divided the company into two separate companies: Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. In 1999, Nielsen Media Research was acquired by the Dutch publishing company VNU (Verenigde Nederlandse Uitgeverijen).
- August 24, 1923; 100 years ago
- New York City, U.S.
- c. 15,000 (December 2021)
- US$3.5 billion (2021)
Nielsen ratings is an audience measurement system that was developed by the Nielsen Company. They created the system in an effort to determine the audience size and composition of television programming in the United States. The Nielsen Media Research was founded by Arthur Nielsen.
Sep 29, 2022 · Nielsen TV ratings (commonly referred to as "Nielsen ratings") are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.
Nielsen Media Research provided television advertisers, advertising agencies, syndicates, cable operators, networks, and stations with TV-rating information to increase the effectiveness of television advertising and programming into the 21st century.
