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William Crapo Durant
- William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.
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Original 1904 Buick prototype in Flint at the beginning of its test run to Detroit and back. Durant was a millionaire at age 40, and he was eager for new adventures. With the Durant-Dort Carriage Company running smoothly, Durant was becoming bored. He liked to create organizations.
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.
- William Crapo Durant, December 9, 1861, Boston, Massachusetts, U.S.
The company originated as a holding company for Buick established on September 16, 1908, by William C. Durant, the largest seller of horse-drawn vehicles at the time.
- September 16, 1908; 115 years ago (original company), July 10, 2009 (present company)
- US$156.74 billion (2022)
- 167,000 (December 2022)
Mar 1, 1998 · Burton W. Folsom. “Like father, like son,” runs the old adage. In the case of Billy Durant, the founder of General Motors, he was like his father and also his grandfather—even though the two men were polar opposites. The Durant story shows how family and entrepreneurship blended to start the largest car company in the world.
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Beginning with an investment in Buick in 1903, GM founder William "Billy" Durant quickly assembled the companies that became General Motors. GM was first incorporated on September 16, 1908, and within a few years would include familiar names such as Oldsmobile, Cadillac, and Oakland, which eventually became Pontiac.
Key Dates: 1892: R.E. Olds founds the Olds Motor Vehicle Company. 1895: The first Oldsmobile model is taken on its trial run. 1900: David Buick founds a factory in Detroit. 1902: Henry Leland produces the first Cadillac. 1903: William Durant forms General Motors Corporation, bringing together Oldsmobile and Buick.
© History Oasis. . Alfred P. Sloan Jr. assumed the position of GM's CEO in 1923, during a pivotal time when the company was rapidly expanding. Under his competent leadership for over two decades, GM grew to become a leader in technological and managerial innovation in the global automotive industry.
