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Dec 20, 2022 · Phil Schiller is Apple's biggest defender of Apple's ecosystem, a profile into the Apple Fellow declares, with the executive publicly beating the drum to maintain the vision of co-founder...
- Phil Schiller again defends Touch Bar MacBook Pro's 16GB ... - AppleInsider
Apple SVP of Worldwide Marketing Phil Schiller is on a...
- Apple Fellow Phil Schiller an ardent App Store defender
Phil Schiller is Apple's biggest defender of Apple's...
- Phil Schiller again defends Touch Bar MacBook Pro's 16GB ... - AppleInsider
- Apple and The Art of The Exit
- Steve’s Show Partner
- Schiller The Chiller
- Flexing His Muscles
- A Humiliating Start
- Phil’s “Personal” Decision
Steve once said that hiring brilliant people was his most important job. For some inside Apple, saying goodbye to them is a critical job as well. Say hello to Apple Media Relations. To placate investors, this group crafts a story for every leadership departure. Its press releases are designed to minimize—or gloss over—potential negatives. In this s...
To Apple fans, Phil’s most visible role was serving as Steve’s sidekick at Apple product events. He was really good at it—entertaining in his own way, but never overshadowing The Boss. The most vivid memory we have of Phil’s performing days was his onstage “death leap” designed to demonstrate the world’s first mainstream wireless laptop (iBook). To...
During the Think differentyears, we at the ad agency had regular marketing meetings with Steve in the Apple boardroom. Participants included the leaders in advertising, media, product design, packaging and strategy. Steve loved the cross-pollination and encouraged open discussion. Over the years, we presented an endless stream of campaigns and ads—...
Steve Jobs and ad agency chief Lee Clow had an unbreakable bond, going all the way back Apple’s earliest days. Unfortunately, that relationship existed only at the highest level. Down in the engine room, there was often tension between Apple and its agency. With Steve gone and Lee retired, the second tier on both sides took control—bringing those t...
Shortly after Phil took over the marketing reins, the 2012 Summer Olympics presented a big ad opportunity. The result was the Apple Geniuscampaign. Honestly, I haven’t a clue who was responsible for this—the agency or Apple’s internal teams. But that hardly matters. Hands-down, it was the worst campaign in Apple history. This public embarrassment w...
Whether or not Phil continues to play a role with Apple, he’s already proclaimed his “planned life change.” The final exit can’t be too far off. His record is mixed, but we should tip our hats to a guy who gave 23 years to the Apple cause, starting when the company was on the verge of bankruptcy. His was an important role in Steve World. That said,...
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Mar 27, 2024 · Schiller joined Apple back in 1987, left in 1993, and returned in 1997 when Steve Jobs came back to Apple. He has been at the forefront of some of Apple's biggest product launches,...
Aug 4, 2020 · Cupertino, California — Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller will continue to lead the App Store and Apple Events.
Aug 4, 2020 · Phil Schiller, the longtime face of the iPhone, has a new job. He’s now an Apple Fellow, acting as a top-level adviser after 33 years at the company, where he was a leader in hardware and product...
May 17, 2021 · Schiller, who’s worked for Apple for 30 years, was instrumental in marketing both the iPhone and the App Store. His testimony is the beginning of Apple’s attempt to destroy Epic’s case.
