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Jul 22, 2022 · Event marketing can benefit your business in a variety of ways: Build brand presence before, during or after an event. Generate leads. Raise brand value. Create new opportunities. Promote a specific product or feature. Increase customer engagement, satisfaction, and retention.
- Types of Event Marketing
- Benefits of Event Marketing
- Event Marketing Plan
- Get Started with Event Marketing
In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Event marketing helps companies be successful — we’ve proven this above. But how do they do that specifically? Why should you invest in this strategy for your business? Here are some distinct benefits of event marketing.
Now, let’s talk about how you can implement your next event. Your events should have a marketing plan separate from other efforts you do for your business. You can cross-promote (i.e. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. Here are some questio...
Organizing and implementing an event is a daunting task. But approach it with a "snackable" strategy, and you’ll be planning your first event in no time. Whether you’re aiming to entertain new clients, build your contact list, or raise money for your non-profit, event marketing may be the solution for you — and most fun for your customers. Editor's...
- Allie Decker
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Feb 9, 2024 · Create an event-specific marketing plan to keep you on track to achieving your goals and how you will promote your event . Consider the following methods to promote your event: 1. Share your event with the media. A press release is a great way to get the attention of the people who can help you further your event goals.
Feb 2, 2024 · An event marketer is responsible for planning, organizing, and executing marketing events. Depending on the marketing strategy, the event marketer might also manage other marketing aspects like networking and public relations. What is an example of event marketing? One of the most common examples of event marketing is a product launch. Apple is ...
- 9 min
- Your Event Website Is Critical. There are few events that can get away with not having an event website. If you’re not sure if you need a marketing website or a registration website for your event, think of it this way.
- Types of Websites. First, what type of website will you be building? Event websites can be broken into two types, registration websites, and marketing websites.
- Create an Email Marketing Plan That Doesn’t Irritate Potential Attendees. Email marketing is a key part of all promotion plans. If you aren’t using an email marketing tool, find one quickly!
- Event Email Marketing. The right event email marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there.
Aug 25, 2023 · How To Build an Event Marketing Strategy. Planning an event without a well-defined marketing strategy is akin to setting sail without a compass. The vast seas of event planning and execution are riddled with potential pitfalls and unforeseen challenges, and it’s a robust marketing strategy that steers the ship toward success.
Event marketing is a type of marketing that involves creating and executing an event to promote a product, service, or brand. It is a strategic approach to engage with potential customers and build a relationship with them. The event can be in-person, virtual, or hybrid, depending on the audience and the goals of the event.
