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What does the NYU logo mean?
What is the NYU logomark?
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What is included in the NYU Brand Toolkit?
NYU Logo. The NYU logo is the combination of our logomark and logotype. Through consistent and proper logo usage, we create a distinctive, recognizable visual identity that is protected from imposter brands or unauthorized users.
SHORT LOGO: This version uses the shorthand name most commonly referred to by students, faculty, and staff when referencing the school. The short logo creates a strong graphical mark, is more flexible, and is easily recognized at a distance or in small sizes.
- The History of New York University
- The Story of The Logo
- The Designer
- The Designing Process
- The Theories
We all know the name and most of us have a good idea of what goes on behind its doors. But how many of us know its history? In case the story of NYU has you as baffled as the story of the NYU logo, here's the potted guide for you. In 1831, a man named Albert Gallatin decided it was high time the US got a university that admitted students on the bas...
By the 1960s, New York University had grown to such an extent, it had taken over what seemed like half the buildings in Greenwich Village. Of course, it hadn't, but how was anyone to know? A NYU building looked much the same as any other brownstone. And therein lay the problem. Without a means to pick out the university's buildings from the rest, s...
If you're going to get a logo, make it a good one. Fortunately, NYU were in safe hands with their choice of designer. Born and raised in Glen Ridge, New Jersey, Geismar studied at the Rhode Island School of Design and Brown University before earning his master's degree in graphic design from Yale University, School of Art and Architecture. After a ...
Many moons after creating the iconic NUY logo, Geismar sat down with nyulocal.comto discuss his creation. Speaking about the creative process that went into its making, he explained how the idea for the emblem came to him almost immediately. After sketching out a few different possibilities, he settled on the final product: an upheld white torch on...
The meaning of the white torch against a dark background is fairly self-explanatory. As Geismar himself has confirmed, the torch represents light and knowledge; its setting against a darker backdrop thus signifies the replacement of ignorance with enlightenment. So far, so NYU. But what's with the violet? There's no end of darker hues in the color ...
The university seal, created circa the late 19th century, is composed of five emblems that embrace NYU’s goals and traditions: the NYU name, the institution’s founding year in Roman numerals, the university motto, four runners, and the Statue of Liberty’s upheld torch.
Rather than create new logo marks, we encourage units to use photography, copywriting, and design to express uniqueness— endorsed and unified by the NYU logo. By using the NYU logo, you are tapping into a globally recognized brand identity and a reputation that has been built over NYU’s nearly 200-year history.
Apr 24, 2024 · What does the NYU logo stand for? The main element of the logo is the lit torch. It symbolizes NYU’s connection to its hometown, as the torch is held inspirationally by the Statue of Liberty.
