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    • Self-Defense. Consumers are taking a more aggressive and preventive approach to health. More than a quarter (28%) of U.S. adults are avid self-care consumers, according to an IRI and Klein & Co.
    • Fit & Ready. The pandemic has accelerated consumers’ desire to optimize physical and mental performance. Half (54%) of consumers now buy foods and beverages to improve everyday performance versus 40% who purchase products to support athletic performance, according to HealthFocus.
    • Sustainably Healthy. Adding “ethical” product benefits (e.g., food produced using ethical and humane production methods) that today’s consumers perceive as healthful is a big idea for marketers.
    • Conditions & Connections. The majority of U.S. consumers (six in 10 households) are turning to food as a tool to manage or treat health conditions, according to Hartman data.
  1. 3 days ago · Benefits. Genetically modified foods are usually edited to have some desired characteristics, including certain benefits for surviving extreme environments, an enhanced level to nutrition, the access of therapeutic substances, and the resistance genes to pesticide and herbicides.

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  3. Apr 12, 2024 · Cons of Genetically Modified Food. GMO crops may offer several benefits, like cost savings and improved nutrition, but some scientists are concerned that they may also pose health dangers. 1. Allergic responses could be triggered by GMOs

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  4. 3 days ago · GMO Yellow crookneck squash comprise about 10% of that sold commercially in the US. All sugar beet grown in the US and Canada can be assumed to be genetically modified. The FDA has approved two varieties of GMO Sugarcane to be used for food and feed. In 2013, about 55% of US sugar was from sugar beets, and 45% from sugarcane.

  5. Apr 26, 2024 · Fermented foods are a great way to support the gut-brain axis and promote mental health. They can boost the gut microbiome (all the microorganisms living in the gut) to have a beneficial effect on mental health. Research shows that the probiotics in fermented foods are beneficial for mood, anxiety, and depression.

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  6. 4 days ago · Organic meat and milk can be richer in certain nutrients. Results of a 2016 European study show that levels of certain nutrients, including omega-3 fatty acids, were up to 50 percent higher in organic meat and milk than in conventionally raised versions. Organic food is GMO-free.

  7. Apr 7, 2024 · There are nearly no consumer benefits of GMOs. The GMOs that Americans eat are not healthier, safer or more nutritious than conventional foods. They do not look better, nor do they taste better. By any measure that consumers actually care about, they are not in any way an improvement.

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