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In marketing, what works today might not work tomorrow. So instead, we encourage you to use this guide as a springboard. Let it inspire you to experiment and try new things. Because the other truth in marketing is: What doesn't work for someone else might work perfectly for you and your event. Get to know your marketing channels
Frequently asked questions. What is event marketing? Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization. It leverages in-person engagement to connect with customers. Events can occur online or offline.
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- Types of Event Marketing
- Benefits of Event Marketing
- Event Marketing Plan
- Get Started with Event Marketing
In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. Note that all of these events can take place virtually, too.
Event marketing helps companies be successful — we’ve proven this above. But how do they do that specifically? Why should you invest in this strategy for your business? Here are some distinct benefits of event marketing.
Now, let’s talk about how you can implement your next event. Your events should have a marketing plan separate from other efforts you do for your business. You can cross-promote (i.e. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. Here are some questio...
Organizing and implementing an event is a daunting task. But approach it with a "snackable" strategy, and you’ll be planning your first event in no time. Whether you’re aiming to entertain new clients, build your contact list, or raise money for your non-profit, event marketing may be the solution for you — and most fun for your customers. Editor's...
- Allie Decker
The first step in applying an inbound marketing strategy to your event is to create your event (or buyer) personas. These are the people who are genuinely interested in attending your event and engaging with your company or service. By inviting people outside of your personas, you are simply wasting money and resources on marketing and event costs
The Most Loved Event Marketing Solution in the Nordics LYYTI is a software specialized in participant data collection and management. Lyyti does the manual work so you can focus on your event content and participants. We want to introduce and sustain the idea that successful events result in actual, measurable growth, instead of events being a
Jun 2, 2022 · Nader Ale Ebrahim. PDF | Event marketing has been one of the popular corporate marketing strategies for decades. The method is experiential and aims to transform not only... | Find, read...
THE NEW EVENT MARKETING OPPORTUNITY: capture, digital engagement, lead scoring, and more. Now there’s no going back. This isn’t a return to normal or even a “new normal.”. It’s rethinking how marketers see, plan, produce, and even attend events. Now more than ever, marketers have an opportunity to create value and drive revenue by ...
