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- The company's fashion brands are Boss and Hugo. Hugo Boss also sells licensed brand products for children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils and fragrances.
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Our Brands. BOSS and HUGO are two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation and sustainability. We are convinced that the desirability of our brands will be the most important factor for company success in the long term.
BOSS and HUGO are our two main brands that are distinguished by their individual signature styles, and still maintain the same high standards of quality, fit, innovation and sustainability that we are known for. Discover more about BOSS and HUGO here.
- The Lines Can Be Confusing
- Streamlined Branding
- Hugo Boss Has A Dark Past
- The Brand Came Clean
- Different Types of Workwear
- Hugo Boss Changed Men’s Suits
- The First Attempt to Launch A Women’s Line Was Unsuccessful
- Hugo Boss Didn’T Receive An Ecstatic Welcome in America
- Forbes Hugo Boss Review
- The Right Cut
We’ll start here because it made my head spin when I began looking at the company. Hugo Boss had many lines for different lifestyles and preferences. However, determining if you need a black or a green or an orange can be daunting. In an effort to make things simpler, the lines were changed in 2017. Here’s the former lineup. Hugo Boss lines include...
In 2017, the designer label reverted back to two main brands, sort of. Boss Orange and Boss Green are now under the Boss label. You’ll still find orange and green used, but it’s more subtle. Look under the Boss label on the logo to see which collection it belongs to. On the tags of Green and orange pieces, the logo is underlined in their respective...
In World War 2, the founder of the company, Hugo Ferdinand Boss, manufactured nazi uniforms. After the war, he was stripped of the right to run a business. His son-in-law took over the company.
In recent years, the company decided to be open about its dark past. It sponsored research conducted by historian Elisabeth Timm. When the research was complete, the brand donated $5 billion to a compensation fund. In an age where internet apologies and cancel culture are the name of the game, the forthrightness of the German company is impressive....
Before Hugo Boss became the high fashion label it is today, it created uniforms for police and postal workers. It’s strange to think of the luxury brand creating anything but top-of-the-line clothing for the fashion-conscious, but these uniforms kept the business afloat until 1971. The transition from uniforms to suits wasn’t an overnight endeavor....
Before Hugo Boss began making menswear, suits in Germany were often made from heavy stiff fabrics. The brand began its serious foray into suitsin the 1960s. Instead of the heavy fabrics, they accustomed German men to, these suits were made from lightweight Italian fabric. This revolutionized men’s suits in the country. Today, Hugo Boss suits are ma...
The fashion label attempted to launch a women’s line in 1987. 11 years later, they launched the Hugo women’s clothing line. In 2000, the Boss women’s label was launched. Like the Boss man label, Boss woman is a luxury brand designed with classic tailoring and casual lines. The Hugo woman features trend-setting attire with the same quality and tailo...
Hugo Boss is an American icon, so it may be surprising to know that they didn’t initially receive a warm welcome. They launched their clothing line in America in 1976. Consumers were unsure of this German brand. Hugo Boss began a marketing campaign using Sylvester Stallone. This helped solidify the company’s reputation for refinement and manliness.
Of course, this is far from the only Hugo Boss review, but it might be the most important. Shortly after its U.S. debut, Forbes’s glowing review helped popularize the brand. The Forbes review stated that Hugo Boss represented the successful professional, with a “hint of macho”. This became a key part of the brand’s American image. In the late 70s a...
The fit of a suit is arguably more important than the quality of the suit itself. Tailoring is the ideal choice, but having a suit completely hand-tailored is out of the average consumer’s price range. One of the things that put Hugo Boss on the map, and continues to aid its popularity is the cut of the suit. A trained eye can look at a Hugo Boss s...
The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, [3] with global sales of about €4.2 billion in 2023. [2] Its stock is a component of the MDAX. [4] The company's fashion brands are Boss and Hugo.
Our products are at the heart of everything we do. In 2022, we fully incorporated the bold branding refresh into our brands’ collections, making them truly speaking to consumers with their new “look and feel.” Clear brand codes and design elements make both brands even more recognizable while strengthening their young and confident images.
Mar 19, 2024 · Hugo offers its products under two major brands, namely, HUGO and BOSS. The unisex brands of the company comprise BOSS Black, BOSS Orange, BOSS Green, and HUGO brand. BOSS Selection is...
