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Apr 14, 2007 · April 14, 2007. Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an...
Oct 24, 2016 · Google's ad-tracking just got more intrusive. Here's how to opt out. Google's privacy policy now lets it combine personally identifiable information from Gmail, YouTube, Search and more, with ...
Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and...
Jul 25, 2018 · DoubleClick Advertiser Blog. FEATURED. Introducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place. Learn more. New brand, new home: Where to find Google Marketing Platform online. Posted: Wednesday, July 25, 2018. Tweet.
Sep 21, 2020 · DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a...
Jun 27, 2018 · This is why we’re announcing Google Marketing Platform. Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place.
Dec 14, 2020 · Advanced Strategies. DoubleClick: An acquisition that skyrocketed Google’s ad business. By Abhishek Jain December 14, 2020 7 Mins Read. We all know, Ads by Google, an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
