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1. en.wikipedia.org › wiki › DoubleClickDoubleClick - Wikipedia

   en.wikipedia.org › wiki › DoubleClick

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   DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca ...

   • Headquarters: New York City, U.S.
   • Founded: February 1996; 27 years ago, New York City

   • Fate: Merged to form Google Marketing Platform in 2018
   • Industry: Online advertising

2. support.google.com › faqs › answerDoubleClick Digital Marketing - Google Help

   support.google.com › faqs › answer

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   DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM...

3. www.wired.com › story › google-ad-trackingHow to stop Google tracking you using DoubleClick data | WIRED

   www.wired.com › story › google-ad-tracking

   Oct 24, 2016 · Google's ad-tracking just got more intrusive. Here's how to opt out. Google's privacy policy now lets it combine personally identifiable information from Gmail, YouTube, Search and more, with ...

4. doubleclick-advertisers.googleblog.comDoubleClick Advertiser Blog

   doubleclick-advertisers.googleblog.com

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   Jul 25, 2018 · Learn about the latest updates and features of Google Marketing Platform, the unified solution for ad technology and analytics. Find out how Display & Video 360, the new integrated product, can help you collaborate, optimize and measure your campaigns.

5. People also ask

   What is DoubleClick Digital Marketing?

   • DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:

   DoubleClick Digital Marketing - Google Help

   support.google.com/faqs/answer/2727482?hl=en

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   Why is DoubleClick so important?

   • DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a surging company and a heavyweight in search and in search advertising, with $16.6 billion in revenue.

   This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem

   www.nytimes.com/2020/09/21/technology/google-doubleclick-antitrust-ads.html

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   What's new with DoubleClick?

   • DoubleClick Search is now named Search Ads 360. DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively. The new Google Marketing Platform brand - including new product names and logos - is reflected in product interfaces, help centers, trainings, and more.

   Introducing Google Marketing Platform - Display & Video 360 Help

   support.google.com/displayvideo/answer/9015629?hl=en

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   What can I find on DoubleClick?

   • You’ll find customer stories, major product announcements, research, reports and other advertising and analytics content intended for large enterprises. Thanks for following DoubleClick on this blog and on social over the years. We hope you like our new home! Posted by Karen Budell Content Marketing Manager, Google Marketing Platform

   DoubleClick Advertiser Blog

   doubleclick-advertisers.googleblog.com/

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6. www.nytimes.com › 2020/09/21 › technologyThis Deal Helped Turn Google Into an Ad Powerhouse. Is That a ...

   www.nytimes.com › 2020/09/21 › technology

   Sep 21, 2020 · DoubleClick had a valuable asset: its business relationships and ad-serving technology used by thousands of publishers online. In 2007, Google was a tenth of the size it is today. Still, it was a...

7. support.google.com › displayvideo › answerIntroducing Google Marketing Platform - Display & Video 360 Help

   support.google.com › displayvideo › answer

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   Google Marketing Platform is a unified advertising and analytics platform that replaces DoubleClick and Google Analytics 360 Suite. Learn about the new product names, features, and benefits of Google Marketing Platform.

8. www.zdnet.com › article › google-doubleclick-mergerGoogle DoubleClick merger: Who wins, who loses | ZDNET

   www.zdnet.com › article › google-doubleclick-merger

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   Apr 14, 2007 · Business. Home Business Companies Google. Google DoubleClick merger: Who wins, who loses. What does it take to “make the Internet more efficient for end users, advertisers, and publishers,” all...