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    • ModCloth. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
    • Tory Burch. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small bit of animation helps to separate this email from Tory Burch from all of the immobile emails in their recipient's inboxes.
    • RunKeeper. Marketing Campaign: Re-Engagement Campaign. RunKeeper makes an effort to reengage lost users with this friendly, informational email. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.
    • Litmus. Marketing Campaign: Promotion. Here's another great example of animation being used to create a more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content.
    • Duffy’s Sports Grill. As soon as you open this Duffy’s email, you’re instantly greeted with a banner image and a call to action. As you scroll, you see the name of a menu item with a mouth-watering image to match just to the right of it.
    • Hotel Tonight. This next example from Hotel Tonight is one that also has a good flow. Again, we see another big bold image before anything else and, because of this, our attention is immediately drawn there.
    • 1Password. Your welcome message should feel warm and engaging. In this next example, 1Password checks all of the boxes. 1Password welcomes new users with some personality with “Take your shoes off and stay a while” messaging combined with matching imagery.
    • LearnVest. LearnVest also does this well. Here, a welcome message with a “Let’s Get Started” button are the first things you see once you open the email.
    • Senior Content Writer
    • Buzzfeed. Subject line: Confirm your This Week In Cats subscription now! Type: B2C Confirmation email example. Goal: Verify new subscriber’s email address.
    • KonMari. Subject line: Welcome to KonMari. Type: B2C Welcome email example. Goal: Greet new customers after signing up for your newsletter. When you become part of KonMari’s email list, she will send you a beautiful welcome email reflecting her brand.
    • EM Cosmetics. Subject line: Hey Marilia, did you forget something? Type: B2C Abandoned cart email example. Goal: Restore lost revenue. Cart abandonment is no small feat.
    • Shopify. Subject line: Reminder: Reunite is today! Type: B2B Event Reminder. Goal: Increase attendance for Shopify’s Livestream event. Your subscribers are busy.
  2. Jun 07, 2018 · You’re an email marketer, and you need examples to follow. That includes: Newsletter designs to inspire your own. Crafty copy that’ll help spark your creative genius. Technical concepts that make you wonder, “ Why didn’t I think of that? ” You’ll find all that here, plus a smattering of templates to help you act on your inspiration.

    • Evan Ferguson
    • Poppy Barley. The brand: Poppy Barley is a retailer with stores in Calgary and Edmonton, specializing in leather footwear and accessories, like backpacks, wallets, and purses.
    • Doomlings. The brand: Doomlings is a post-apocalyptic card game where players have to survive the end of the world. Each round, a new catastrophe brings about the end of the world, and players draw cards that assign them certain “traits” that can be used to defend against the catastrophe.
    • Nonna Live. The brand: Every week, Nonna Nerina welcomes online audiences into her kitchen, located in a small village in Italy, for Nona Live, a cooking class where viewers are taught authentic Italian cooking.
    • Schoolhouse. The brand: Schoolhouse is a home décor company that sells lighting fixtures (like chandeliers and mounted lamps), alongside a wide range of products and accessories, including art pieces, paintings, clocks, and bedding sets.
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